$60b
$60b
How we drive, transport goods, and get from point A to B is changing. Research shows that the autonomous car market is expected to grow to $60 billion by 2030, with annual production levels of robo-cars expected to reach 800,000 units worldwide.
800k
800k
While car owners may use their vehicle to commute, run errands, or visit family, it predominantly sits on the drive, not being used. But what if you could have your car when you need it but rent it via a shared vehicle scheme the remainder of the time?
Imagine having all the best a car can offer in one single service. We have set ourselves an ambitious goal to fix the current driver/user paradigm and prepare the automotive industry for the next leap to come.
Our UI aims to bridge traditional ideas by connecting to vehicles with a new and intriguing concept of the future of travel. We wanted our interface to convey a certain aura of safety — seen through its wireframe-like and text rich layouts — while daring to break boundaries with vibrant sections and bold design.
Having to combine both a user and owner perspective in one app our aim was to keep all elements as simple as possible. The app was divided into four distinct contexts — each with a different purpose.
While our design team didn’t want to break the patterns of ride-hailing features (as this market is already relatively mature), we aimed to step up the element that involves being the owner of a car.
With many companies and investors, like Tesla and Uber, starting to focus on this market, it’s important to have an ecosystem of applications and devices to support this emerging market. After all, it’s only a matter of time before we see autonomous cars on the streets.
Our UI aims to bridge traditional ideas by connecting to vehicles with a new and intriguing concept of the future of travel. We wanted our interface to convey a certain aura of safety — seen through its wireframe-like and text rich layouts — while daring to break boundaries with vibrant sections and bold design.
Crucially, adding to the overall prowess of River's visual identity lies in the use of strong contrasts. Those can be seen in the colour palette and fonts used, most notably Dynamo’s Favorit, with it’s very peculiar techie, engineering-like nature and the more neutral Avenir. All this subtle tension reinforces the sense of novelty, while remaining serious and trustworthy.
The design colour palette is in-line with the overall ethos of River as a brand. Off-black is the subtle base (akin to a night scene), where a strong hue of vibrant blue glows to pack-a-punch. Black and varying shades of grey work as a complement, with magenta used mostly for specific actions and marketing purposes.
River
River
